Just as soon as she delivers her haute and sexy cover art Rihanna has some more exciting news for her fans.

Introducing R7 which is an interactive gaming experience to allow fans to be more interactive with bad gal Rih. Confirming album title “Unapologetic“  and not “Side Effects”(which may be an upcoming single ) and generating tons of buzz Rihanna is sure to bring her devoted navy fans along for the ride.

Via Rihanna Daily,

Following Rihanna‘s award winning social media marketing campaign last year, UNLOCKED, and as Forbes’ and Billboard’s #1 Social Media artist, she continues her digital media domination with #R7, launching on Monday, October 15th. #R7 is an interactive gaming experience where fans visit www.Rihanna7.com and explore this site to “RIHveal” exclusive content and prizes. Each week fans are assigned weekly trivia questions. When answered correctly, fans have a new mission to exclusive Rihanna announcements and “RIHwards,” bringing fans closer to her 7th album, UNAPOLOGETIC.

Worldwide superstar Rihanna – the “#1 Person On Facebook” with over 61.7 million Likes – has once again ignited record charts around the world with “Diamonds,” the fastest-rising single of her career to date, with first-week postings at #1 iTunes in 27 countries and Top 5 iTunes in 55 countries.  Now, Rihanna announces the global release of her 7th studio album for Island Def Jam in just seven years: UNAPOLOGETIC arrives in stores worldwide on Monday, November 19th.

Rihanna navy fan?!?!

Be sure to visit R7 when it launches Monday October 15th.