branding

THE KARDASHIANS ARE BEING SUED OVER NEW MAKEUP LINE BEFORE IT EVEN HITS THE SHELVES!

This could get real….any Kardashian fans are fully aware of their upcoming beauty line Khroma. In case you aren’t so informed, let me help…the line has been being developed for quite some time and now the mega moguls are preparing for it’s in-store debut at stores like Ulta, CVS, and of course it’ll be added to their collection at Sears.

The girls have already created a Twitter account for the the line and they’ve obviously been on the promotrain in anyway they can. But here is where the problem lies…Michael Rey, who is Continue reading

RIHANNA GETTING THE BOOT FROM NIVEA ENDORSEMENT?!? BRANDED TOO SEXY?

Skincare company Nivea and singer Rihanna had a partnership last year that was great for her pockets, career and song “California King Bed“…Fast forward to one year later, Princess Rih’s image may be a bit of a problem for Nivea‘s new head honcho. Stefan Heidenreich‘s recent takeover at Nivea has proved to be problematic for the 24 year old singer. Stefan says Rihanna is “too sexy” for Continue reading

VIDEO: THE KARDASHIANS CHAT W/ THE WALL STREET JOURNAL ABOUT PASS DEBT, THEIR BRAND & BEING IN AWE OF THEIR SUCCESS

Our FairyGodSisters Kourtney, Kim and Khloe sat down and chatted with The Wall Street Journal about their lives, the success they’ve achieved and a little bit about the journey in between. They opened about about missing the old days, some credit card debt and their “passion for fashion.” Check it out. Continue reading

ASHLEY HOST STYLE FILE ON 106&PARK

SUPERGORGE INTERVIEW: CHAKA KHAN,DIONNE WARWICK,VALERIE SIMPSON & MORE

<

<