Rihanna strips down nude… again, and you all can see it on a billboard in Time Square. For promotion for her perfume Rebelle by Rihanna, a red-head Rih-Rih gets completely nude with only well, herself covering herself.

When asked how she felt about the latest fragrance,

“My new fragrance is about taking control but still being a lady. ‘There’s a feminine, romantic element to the fragrance — but there’s also a defiant quality in it. I love its duality.“

Are you feeling this edgy yet sexy ad? Does it convince you to get a bottle of Rebelle by Rihanna?

Check out more racey pics of Rihanna inside.

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